SMO (Social Media Optimization)
SMO refers to the use of social media outlets to grow an organization’s online presence. It involves optimizing social media profiles and content to gain brand visibility and audience engagement. While related to social media handling, SMO focuses more on strategic optimization for reach and virality. This includes using relevant hashtags, engaging visuals, and encouraging shares. SMO aims to drive traffic from social media platforms back to a website or landing page. It’s crucial for building brand awareness, thought leadership, and direct interaction with the target audience.