SEO (Search Engine Optimization)
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). Its goal is to increase organic (non-paid) traffic to a website by improving its visibility. This involves optimizing keywords, content quality, site structure, and backlinks. SEO aims to make a website more appealing to search engine algorithms like Google. It’s a long-term strategy that requires continuous effort and adaptation to algorithm changes. Higher rankings lead to more potential customers finding the business naturally online.